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Misereor: The Social Swipe

40% of payments in Europe is made by credit card, which many people do not carry a cash. Misereor, an organization fighting poverty and injustice,…
Alexis VerschuerenMarch 3, 2015
Guerrilla Stunts

Quebec City Magic Festival: Magic Powers

To promote the Quebec Magic festival creative agency Lg2 is putting the power of magic in the hands of ordinary people. This stunt perfectly fits…
Alexis VerschuerenFebruary 3, 2015
AmbientStreet Guerrilla

Quebec City Magic Festival: Magic Mop

To promote the Quebec City Magic Festival back in August, Montreal-based ad agency lg2 came up with a delightful little stunt that perfectly fit the…
Alexis VerschuerenNovember 25, 2014
Inspiration

Carulla: Shutter Billboards

Supermarkets Carulla needed to communicate in a different way and with a very limited budget, that several of their stores have 24 hour service. They…
Alexis VerschuerenNovember 24, 2014
InspirationStreet Guerrilla

KitKat: Have a Break

It was fifty-six years ago when J. Walter Thompson's Donald Gilles came up with the line, "Have a break. Have a KitKat." JWT London has…
Alexis VerschuerenOctober 21, 2014
Guerrilla Stunts

Unicef: Making the Invisible Visible

Children who are victim of domestic violence wait with a sinking heart for their parents to come home in the evening. This Unicef billboard literally…
Alexis VerschuerenJuly 3, 2014
Guerrilla StuntsStreet Guerrilla

Duracell: Moments of Warmth

In this winter of ice storms and a polar vortex, moments of warmth are few and far between. Duracell wanted to see if we could…
Alexis VerschuerenMarch 10, 2014
Guerrilla Stunts

Billboard | Fan check machine

Not every music fan reads Billboard Magazine, but every music fan has music on their phone. They created a magazine dispenser that gives away a…
Alexis VerschuerenAugust 13, 2013
Guerrilla Stunts

Orphea | Powerfull Billboard

This billboard was made for Orphea4D Protection, a powerful insecticide spray for exteriors. Because the warm season is coming where bugs and insects are starting…
Alexis VerschuerenMay 17, 2013
Guerrilla StuntsStreet Guerrilla

How Amazing 3-D Billboards Can Be

Take a look at this amazing billboard for The Kraken Black Spiced Rum, which demonstrates just how effective going 3D can be. For those unfamiliar…
Alexis VerschuerenJanuary 22, 2013
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