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ESPNW makes genderinequality in sports visible

Sports courts are a popular new marketing medium. After AP THAILAND turned unusually shaped spaces into football fields, now ESPN World has chosen the same…
Alexis VerschuerenJuly 6, 2017
Guerrilla StuntsOutdoor

Streets of shame

Street name signs are a very popular new guerrilla medium! Street names were already replaced in a small village in Italy and streets without a name got…
Alexis VerschuerenJune 26, 2017
AmbientGuerrilla StuntsInspiration

Invisible Sexim

One in three men in Brazil have thoughts like: "A woman who wears revealing clothes is asking to be raped". The Brazillian newspaper Estadão wanted…
Alexis VerschuerenMay 9, 2017
AmbientOutdoorSocial ExperimentStreet Guerrilla

DPVAT Insurance: The impossible spot

A parking lot with many spots, but all for invalids. Would you park your car at any of those spots? DPVAT Insurance did this experiment…
Alexis VerschuerenNovember 30, 2016
AmbientInspirationOutdoor

Volkswagen: Bowling brake

How make you drivers aware of safeness? Especially in the city where the traffic is crowded and accidents are wait to happen. Volkswagen tried it…
Alexis VerschuerenNovember 21, 2016
AmbientInspirationOnlineTechnology

Gol: Rock ‘n Roll Flight

After 10 years, Rolling stones started their 4th Brazilian tour and GOL who was the official carrier of the band. As sponsors, they were wondering…
Alexis VerschuerenOctober 20, 2016
Direct MarketingRaul&Rigel

Volvo: Test drive troll

Volvo has launched it's first diesel car in Brazil and in order to promote the vehicle to potential consumers the brand aimed to promote it…
Alexis VerschuerenSeptember 13, 2016
Street Guerrilla

Mizuno: It’s Time To Shine Challenge

The ‘It’s Time To Shine Challenge’ connected cell phones, digital street furniture and social media to offer an unprecedented experience to Brazilian runners. In the…
Alexis VerschuerenAugust 19, 2016
Ambient

AACD: The Fantastic Problem Solving Machine

Everyone has his or her own problems. With "The Fantastic Problem Solving Machine" one can solve these problems. By pressing on a button children once…
Alexis VerschuerenJuly 18, 2016
AmbientInspiration

Pepsi: Light Dumbbell

To promote itself as a ‘lighter’ drinking option, Pepsi Light has unveiled a new bottle packaging that resembles a dumbbell. It was created with the…
Alexis VerschuerenMarch 25, 2016
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