What would you do if you pass a ringing phone? Mall Plovdiv in Bulgaria tested this. Through a ringing red phone they tried to provoke…
Alexis VerschuerenNovember 2, 2016
To encourage people to ‘take a break’ from work, Dutch beer brand Amstel and creative agency Next-DC collaborated to create a vending machine that rewards people with…
Alexis VerschuerenAugust 9, 2013
Keen professionals have forgotten the true purpose of free time. They don’t have to share their free time on social media, they have to live…
Alexis VerschuerenJune 10, 2013
