People where fooled by LG2 for the Quebec City Magic Festival. They put some screens on the street to see yourself live. Except that two…
Alexis VerschuerenAugust 31, 2012
An example of SMART guerrilla. To raise awareness of Parkinson's Disease for Shake it Up Australia Foundation, Ogilvy placed wedges underneath coffee tables in Sydney…
Alexis VerschuerenAugust 29, 2012
To create awareness for a Power Vibe Studio,TBWA East Africa created a "Before & After" demonstration showing the dramatic difference between healthy & fit and…
Alexis VerschuerenAugust 29, 2012
Poverty is like this: hard to turn around. Tap to help solve it!
Alexis VerschuerenAugust 16, 2012
French artist Antonin Fourneau has tinkered his way to creating a unique piece of art that encourages public participation with an unusual medium. His Water…
Alexis VerschuerenAugust 15, 2012
In a bid to book more test drives for Porsche, Lowe Roche came up with this brilliant idea. A brand new Porsche 911 Carrera S…
Alexis VerschuerenAugust 15, 2012
Did you ever dream about a never ending night? Bud came up with THE solution, the BUD clock.
Alexis VerschuerenAugust 14, 2012
In a saturated jeans market place, Levi’s needed to reclaim their iconic status by reconnecting with their audience and reigniting excitement for the brand. Solution:…
Alexis VerschuerenAugust 14, 2012
Argentina is the country with most football fans in the world. But in the north, in the Salta province, the New Zealand of Argentina, everybody…
Alexis VerschuerenAugust 1, 2012
