InspirationStreet Guerrilla Colgate Palmolive: The Sweetest Treat For Colgate Toothpaste the objective was to revitalize the habit of brushing after eating. The target audience was mostly young adults, on-the-go, who tend to…Alexis VerschuerenJuly 21, 2014
InspirationStreet Guerrilla Procter & Gamble: Smiling Monuments Apparently, Poles don't smile a lot. Since I have Polish roots, I can definitely agree on this point. At first glance, the people in Poland…Alexis VerschuerenDecember 12, 2013
Inspiration Russian Tampon Commercial The Russians don’t need images of women playing tennis, wearing white pants and riding around on horses all day to sell tampons – they get…Alexis VerschuerenSeptember 6, 2013
Guerrilla Stunts Fuzz Wax Bar | Street Waxing The Fuzz Wax Bar team worked with Lowe Roche to show weekend festivalgoers that waxing is worth it. Onlookers were invited to tear a wax-strips…Alexis VerschuerenJuly 11, 2013
Guerrilla StuntsStreet Guerrilla Gillette | City Trim For the launch of the new Gillette ProGlide, they decided to make use of the fact that the parks in Honduras' capital Tegucigalpa are overgrown,…Alexis VerschuerenMay 27, 2013