For the launch of the new Gillette ProGlide, they decided to make use of the fact that the parks in Honduras’ capital Tegucigalpa are overgrown, making the city look abandoned. The power of the new razor was showed by “shaving” the city with Gillette’s special lawn mowers.┬áIn only 2 days, 7 parks and 2 footpaths were given a clean shave and more than 3,000 people got to see the Fusion ProGlide give the city a new look.

Alexis Verschueren

Making brand experiences that stick!

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