IKEA’s latest campaign sees the furniture giant teaming up with DDB Brussels to bring some color and spring cheer to a grey Belgium with the…
Alexis VerschuerenApril 11, 2014
IKEA UK and Ireland is running “The Wonderful Everyday”, a new advertising campaign featuring the brand’s focus on sustainability. A television commercial, “Forest”, brings a…
Alexis VerschuerenFebruary 12, 2014
IKEA recently built a larger-than-life apartment installation in Hall 2 of the Gare de Lyon train station in Paris. The 100-square meter installation came complete…
Alexis VerschuerenDecember 17, 2013
Polish Brand24 wanted to welcome their new client (IKEA Poland) to the family. Instead of creating another boring press release, they decided to create a…
Alexis VerschuerenAugust 30, 2013
Check out this simply stunning new commercial for IKEA! An old man is breaking through his daily routine by just buying something at the furniture…
Alexis VerschuerenAugust 29, 2013
The new IKEA catalog is out! And to announce it, IKEA let opera singer Sami Yousri sing an IKEA version of Mozart's "Catalogue Aria" from…
Alexis VerschuerenAugust 20, 2013
IKEA is launching a new campaign, titled ‘Make Small Spaces Big’, which examines how space efficiency can improve your life at home. Their new TV…
Alexis VerschuerenJuly 11, 2013
Just for today, Ikea ignores her Swedish meatballs and gives inspiration for a summer terrace. On the Leidseplein in Amsterdam, the furniture maker shows her…
Alexis VerschuerenFebruary 21, 2013
How is it possible that Ikea always comes with such clever marketing moves? A good example is this stunt, which Ikea Australia made up for…
Alexis VerschuerenFebruary 20, 2013
