The city that never sleeps won't sleep on this. Nike created a giant interactive shoebox at the corner of 348 Bowery and Great Jones Street,…
Alexis VerschuerenFebruary 19, 2015
In soccer the players always have to prove themselves as if it was the first game they played. And with this Twitter campaign it’s wonderfully…
Alexis VerschuerenNovember 14, 2013
In order to demonstrate the unique nature of the technology used to develop the Nike Free Flyknit, Nike China used outdoor media. However, the billboard…
Alexis VerschuerenSeptember 4, 2013
Nike came up with this great concept in Spain! Imagine not having a soccer field available and this truck shows up and projects you a…
Alexis VerschuerenMay 24, 2013
Nike's first hologram abri can now be seen in Amsterdam! Well, actually, it's the first 3-D abri in the Netherlands... A hologram shows the shoe…
Alexis VerschuerenApril 4, 2013
One month ago, Nike moved to Lyon railway station to celebrate the launch of its new running shoe "Flyknit Lunar One+". In a pink igloo,…
Alexis VerschuerenMarch 11, 2013
Nike Japan started a project that encourages more running by giving 'likes' on Facebook. With 'Run Like Me', Nike promotes its new Lunar Glide 4…
Alexis VerschuerenFebruary 22, 2013
Do you remember last year filmmaker Casey Neistat, who turned the camera on him for the promotion of Nike’s FuelBand? Instead of promoting the product…
Alexis VerschuerenJanuary 8, 2013
For the launch of the new Jordan Shoe CP3.VI, Nike created a live "frozen" moment using a chain of Chris Paul doubles in Venice Beach,…
Alexis VerschuerenOctober 14, 2012
