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Reporters Without Borders: Singing Dictators

This year, Reporters Without Borders Belgium is celebrating its 20th anniversary. For 20 years, reporters have been risking their lives fighting for freedom of information…
Alexis VerschuerenMay 20, 2016
InspirationNew Media GuerrillaTechnology

Garnier: Little Big Show

The biggest Russian Teen Popstar, Egor Kreed, was squeezed into a pack of Garnier Pure 3 in 1. When buying this product and installing the…
Alexis VerschuerenMay 17, 2016
Ambient

Nescafé: The Next Door Hello

Sometimes being neighbors isn't enough to have a relationship with those living next door. This is the case in urban apartment buildings, where people barely…
Alexis VerschuerenApril 13, 2016
Ambient

Molenbeek: Found in Molenbeek

Molenbeek has had a rough year. The whole world suddenly knows where it is. And yet nobody wants to visit. Publicis Brussels felt sorry for…
Alexis VerschuerenMarch 14, 2016
Guerrilla StuntsPrint

R3 Condoms: Reducing Population

Creative print ad from R3 Condoms, showing a bomb and a condom with the tagline "Reducing population".
Alexis VerschuerenFebruary 9, 2016
Ambient

Carrefour: Shop like a Jedi

On the opening weekend of Star Wars episode VII, Carrefour created an interactive billboard that lets people shop like only a Jedi would.
Alexis VerschuerenDecember 24, 2015
Ambient

Preview Magazine: Fashion is power

The Philippines' leading fashion magazine for women goes from self-expression to self-defence in a campaign called Fashion Is Power, teaching women self-defense using whatever they're…
Alexis VerschuerenAugust 3, 2015
Green Guerrilla

Bumbershoot: Rain Activation

Publicis Seattle executed a clever guerrilla campaign for Bumbershoot, a Seattle festival. The used the rain of Seattle to create a unique advertising medium.
Alexis VerschuerenAugust 5, 2014
InspirationNew Media GuerrillaStreet Guerrilla

Pilion Trust: Fuck The Poor

A man walks the streets of London shouting #FuckThePoor. Social experiment from poverty charity, The Pilion Trust, to see whether we really do care about…
Alexis VerschuerenApril 8, 2014
Guerrilla Stunts

Mini | Don’t Make Up & Drive

Cool stunt by Mini Mexico! A lot of accidents are caused when women are doing their makeup in the car. Mini Mexico wanted to make…
Alexis VerschuerenJune 5, 2013
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