Inspiration KLM & Heineken: The Orange Experience Heineken and KLM surprised 10 lucky US citizens to take the ultimate leap of faith and go on the ultimate Orange Experience on King's Day…Alexis VerschuerenMay 2, 2014
InspirationStreet Art City of Reno: Only Rain in the Storm Drain For the people of the city of Reno, the Truckee River is viability. To keep it clean, the Reno city council started to work on…Alexis VerschuerenMarch 20, 2014
New Media Guerrilla California Black Exclusive Scratchers: Lady Luck Live Using a mix of live TV production and augmented reality, the mysterious, figment of luck magically appeared on the massive LED screen at L.A. Live,…Alexis VerschuerenFebruary 20, 2014
New Media Guerrilla Heineken: #DateInABox This past Valentine’s Day, Heineken ran a fun twitter based marketing campaign called the “date in a box”. According to Heineken, a #DateInABox is a…Alexis VerschuerenFebruary 17, 2014
Inspiration Marc Jacobs To Open A Pop-Up Store That Accepts Hashtags As Payment American fashion designer Marc Jacobs will be opening a pop-up store in Soho during the New York Fashion Week next month, but not a single dollar…Alexis VerschuerenJanuary 30, 2014
Inspiration Coca-Cola: Going All The Way Coca-Cola is pre-released one of its Big Game ads. It features an all-American tale of triumph over adversity, and shares a moment in time with…Alexis VerschuerenJanuary 28, 2014
Guerrilla StuntsInspiration Jaguar: Jaguar vs. Chicken parody Remember the Chicken Dance by Mercedes? Jaguar made this very funny parody!Alexis VerschuerenDecember 18, 2013
Guerrilla StuntsInspirationStreet Guerrilla Backbeat Studio: Guerilla Kick Vinyl decals and kick pedals were attached to various items in busy downtown areas as a way to promote BackBeat Studio’s drum lessons.Alexis VerschuerenDecember 10, 2013
InspirationStreet Guerrilla ASICS: The Treadmill Challenge For the ING New York City Marathon, ASICS is letting fans step into the shoes of an elite marathoner.Alexis VerschuerenNovember 28, 2013
Inspiration #Mamming Do you already know the #Mamming? Nice ad to encourage women to mam where it matters the most: the docter's office.Alexis VerschuerenOctober 18, 2013