InspirationNew Media Guerrilla

Viral Ad Shows People Walking And Dancing On ‘Water’

By January 13, 2014 No Comments

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Shot by film company KIX for Hong Leong Bank, the ad ‘Can You Walk on Water? (Non-Newtonian Fluid Pool)’ shows people walking, running and dancing across a pool of ‘oobleck’ in Kuala Lumpur, Malaysia. For the uninformed, ‘oobleck’ is a non-Newtonian fluid made from corn starch and water. As shown in the video, which has since gone viral, it allows people to walk, dance, and even cycle over the mixture. The video was released on 7 January 2014, and has received over 5.2 million views. Would you like to try this out one day?

Alexis Verschueren

Making brand experiences that stick!

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