Burger King surprises with the first campaign designed by AI. The result is not convincing yet! Good news for all creatives! One of the most discussed topics in the marketing world is the influence of artificial intelligence on the creative process. At Burger King, it was thought that at some point in a development, trying is sometimes about studying. AI created the following headlines: “The chicken crossed the road to become a sandwich.”or “The chicken sandwich from Burger King, tastes like bird.”
