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World’s largest Sustainable Billboard

"World's Largest Sustainable Billboard" created in the French Alps to combat microplastics! In an innovative blend of art, environmental awareness, and cartography, a Dutch newcomer…
Alexis VerschuerenApril 12, 2024
ActivationAmbientExperientialGreen GuerrillaInspirationNew Media GuerrillaOutdoorPR Stunt

Smells Like McDonald’s!

In a new campaign, McDonald's uses billboards without images and logo's, but only with the smell of French fries... Smell and touch are people's most…
Alexis VerschuerenApril 10, 2024
ExperientialGreen GuerrillaNew Media GuerrillaPR StuntSocial Experiment

Honest Eggs Co.’s – FitChix: The Revolutionary Egg that Exposes the Truth Behind ‘Free Range’

In Australia, 'free range' eggs dominate the market, accounting for 47% of total retail sales. Consumers often opt for these eggs, believing they are making…
Alexis VerschuerenJune 20, 2023
AmbientExperientialGreen GuerrillaGuerrilla AddOutdoorPR Stunt

Dopper – Bigger Billboard Needed!

"You're gonna need a bigger billboard." On World’s Ocean Day 🌊 there is no time for parties. Time for action. Bottled water is a problem.…
Alexis VerschuerenJune 9, 2023
AmbientExperientialGreen GuerrillaGuerrilla AddGuerrilla StuntsOutdoorPR Stunt

Smyle – The Wash Away Billboard

Smyle, a seller of plastic-free tooth tablets (toothpaste), has teamed up with beach artist Tim Hoekstra for its latest campaign. Hoekstra wrote and drew an…
Alexis VerschuerenJune 7, 2023
ActivationAmbientExperientialGreen GuerrillaGuerrilla StuntsOutdoorPR StuntRaul&RigelStreet Guerrilla

Subway – The Royal Submarine

King’s Day in the Netherlands is a celebration of the royal family and all things orange, as per the Oranje-Nassau family name. In 2023, this…
Alexis VerschuerenJune 7, 2023
AmbientExperientialGreen GuerrillaPR Stunt

Lay’s – Crispy Puffer Jacket

Lay's made jackets from recycled chip bag foil. These stem from the two dropping flavors of the Iconic Restaurant Flavors campaign. The idea to make…
Alexis VerschuerenDecember 7, 2022
ActivationAmbientExperientialGreen GuerrillaGuerrilla StuntsNew Media GuerrillaOutdoorPR Stunt

Playstation – HORIZON FORBIDDEN WEST

At the end of February 2022, the new much-promised Horizon game from producer Guerrilla Games would be released. After a successful first version of the…
Alexis VerschuerenSeptember 9, 2022
AmbientGreen GuerrillaOutdoor

Flower Council of Holland – Flowervertising

Nice work from 180 Kingsday in the Netherlands. The flower industry in Holland is suffering from the Corona Crisis.The Flower Council gives a bit of…
Alexis VerschuerenApril 23, 2020
Green GuerrillaInspiration

The Plastic Issue – #ReducePlasticUse

On World Ocean Day 2019, one month after the release of Sport’s Illustrated Swimsuit Issue, we released ‘The Plastic Issue’. A swimsuit inspired magazine cover…
Alexis VerschuerenJune 18, 2019
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