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World’s largest Sustainable Billboard

"World's Largest Sustainable Billboard" created in the French Alps to combat microplastics! In an innovative blend of art, environmental awareness, and cartography, a Dutch newcomer…
Alexis VerschuerenApril 12, 2024
ActivationAmbientExperientialGreen GuerrillaGuerrilla StuntsOutdoorPR StuntRaul&RigelStreet Guerrilla

Subway – The Royal Submarine

King’s Day in the Netherlands is a celebration of the royal family and all things orange, as per the Oranje-Nassau family name. In 2023, this…
Alexis VerschuerenJune 7, 2023
ActivationExperientialRaul&Rigel

Monkey 47 Experimentum 2y04 – The secret bitterballen factory

It’s probable one of the best kept secrets in Amsterdam: snackbar ‘t Aapje. Every day, the hunt for the most unconventional flavors starts again, resulting…
Alexis VerschuerenJune 30, 2021
ExperientialNew Media GuerrillaRaul&Rigel

Modelo – Unlock the Modelo Mural

Groove Jones (ad agency in Dallas) created for Modelo with their interactive Murals a socially relevant and interactive activation that transcends traditional marketing tactics. By…
Alexis VerschuerenFebruary 5, 2021
AmbientRaul&RigelStreet GuerrillaTechnologyYoutube

ŠKODA Netherlands: Piñata KODIAQ

It is Saturday, time for a children's party. But how do you do that, with all your friends and girlfriends going to the swimming pool,…
Alexis VerschuerenSeptember 13, 2018
AmbientGuerrilla StuntsOutdoorRaul&RigelStreet ArtStreet Guerrilla

Ikea: Pet Furniture

More often than not, homeowners are left sacrificing their interior aesthetic to incorporate pet-friendly furniture, which is why IKEA recently launched the LURVIG pet product…
Alexis VerschuerenOctober 11, 2017
AmbientGreen GuerrillaNew Media GuerrillaOutdoorRaul&RigelStreet Guerrilla

Binggrae: My Straw

This campaign was to create edginess and relevance for a national everyday dairy drink, Binggrae Banana Flavored Milk, to the millennial consumers. In order to…
Alexis VerschuerenOctober 10, 2017
AmbientGuerrilla StuntsOutdoorRaul&RigelStreet Guerrilla

Heineken: Bigger doesn’t mean better!

Heineken used some guerrilla tactics in their hometown Amsterdam to promote the small Heineken bottles. In front of "a giant" Samsung Billboard which says "Do…
Alexis VerschuerenOctober 10, 2017
AmbientOutdoorRaul&RigelStreet ArtStreet Guerrilla

Sky TV: Marathron: The “Real” Game of Thrones Marathon

For the launch of Game of Thrones season seven, Sky and M&C Saatchi created the first TV marathon actually run by fans of the award-winning…
Alexis VerschuerenOctober 9, 2017
AmbientGuerrilla StuntsOutdoorPrintRaul&Rigel

Singapore Wellness Association: Sideways Growth Charts

This campaign uses typical growth charts, placed vertically in clinics and schools to measure height – and turns them horizontally to highlight the problem of…
Alexis VerschuerenOctober 2, 2017
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