Guerrilla Stunts

Coolblue: Takeover

By December 10, 2015 No Comments

Online department store Coolblue brought the exciting news last week of a takeover. This started with a “leaked out” email from Coolblue-director Pieter Zwart: “Hi everybody, I have exciting news.” He would announce this news around 16.00 PM. A buzz was soon going around about a 1 billion Euro takeover. In turned out the rumors were true, though people speculated about the wrong valuta… The takeover sum turned out to be not Euros, but spice nuts! Dutch Santa Claus wanted to takeover Coolblue, and he asked to pay in spice nuts… The Santa Claus Stunt provided a lot of free publicity for Coolblue.

Alexis Verschueren

Making brand experiences that stick!

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