Guerrilla StuntsInspiration

Ecko | Holy Sh*t, Air Force One is a Sell Out!

On 20th April 2006, Marc Ecko, graffiti artist and founder of the Ecko fashion apparel pulled off a viral stunt: a film of himself and his crew spray painting the Air Force One with the words: Still Free. It was one big hoax. A couple of years later, in May 2013, the real Air Force One Presidential Aircraft was up for bid. For proof of evidence, Ecko decided to seize the opportunity and buy the Air Force One and use it to launch a sales promotion with an ironic double entendre.

Alexis Verschueren

Making brand experiences that stick!

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