Guerrilla StuntsStreet Guerrilla

Samsung | All Eyes on the S4

The Samsung Galaxy S4 knows when some is looking at it, so people in Zürich had to use their eyes to win an S4 of their own. The longer a participant stared at the screen, the bigger the discount. The game ended the moment the eye contact ended and after 60 minutes, an S4 was handed out.

Alexis Verschueren

Making brand experiences that stick!

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