Guerrilla Stunts

Guerilla stunt | The world is in play

By August 22, 2012 No Comments

The ad campaign celebrates the idea that through the new PS Vita, the two worlds of real life and gaming can be merged. In Belgium, that promise was brought to life by transforming Brussels’ biggest metro station into a super-sized soccer stadium with grass, dug-outs, a euphoric coach and a complete soccer team.

Alexis Verschueren

Making brand experiences that stick!

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