Guerrilla StuntsNew Media Guerrilla

Guerrilla I Take a look @ Brussels

By October 21, 2012 No Comments

To highlight the direct link between the capital of the Gauls and the capital of Europe, SNCF and its agency TBWA\PARIS invited people from Lyon to take a look at Brussels during a particularly surprising experience. Inhabitants of Lyon discovered a 3 meters high cube in Place de la République. On one side of the cube, a simple hole with the message “Take a look at Brussels“. During two days, hundreds of inhabitants of Lyon got caught up by the game and, to their surprise, found themselves thrown in Brussels. Through a teleportation device never done, inhabitants of Lyon were received in live from Mont des Arts by the mayor, his official band and a public from Brussels, faithful with the reputation of Belgian hospitality. A technological feature made ​​possible by several screens interconnected by a satellite and arranged in the two cities.

Alexis Verschueren

Making brand experiences that stick!

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