To promote National Drowning Prevention Week and remind beach-goers of the dangers of being around water, the Lifesaving Society of BC & Yukon created a sand sculpture depicting the aftermath of a drowning scene at Kitsilano Beach in Vancouver. Tags:'Lifesaving Society of BC & Yukon''National Drowning Prevention Week'Ads of The WorldAdvertisingAmbientAmbushCreatieve MarketingCreativeGreenguerillaGuerilla MarketingGuerrillaGuerrilla ActieGuerrilla ArtGuerrilla MarketingGuerrillablogGuerrillastuntonconventioneelPR-stuntStreet ArtViral