Guerrilla Stunts

KitKat: Massage

By November 4, 2015 No Comments

To promote KitKat’s launch in Colombia, J. Walter Thompson and Mindshare installed 20 billboards in the capital city of Bogota. That may sound like a typical move, but these were no ordinary out-of-home ads. According to JWT, tiny motors in the signs “activated a system that transferred pleasant vibrations to the lower and upper back of the user. All you had to do was lean against the billboard, and it would give you a quick and comforting massage.”

Alexis Verschueren

Making brand experiences that stick!

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