Guerrilla Stunts

“Lima Talks”, by McCann Lima to CALIDDA

By December 11, 2017 No Comments

According to the World Health Organization, Lima is the second most polluted city in Latin America. To promote the benefits of natural gas to mitigate this situation, McCann Lima created to Peruvian gas company CALIDDA an innovative OOH campaign that gives voice to the country’s capital, so that the city could “express” how difficult it became for it to breath.

Alexis Verschueren

Making brand experiences that stick!