To promote the new burger New York Bagel Surpreme, McDonalds decided to bring the real NY street-feel to Holland. The brand asked graffiti artists from the world-famous Bushwick Collective to create special pieces for the Dutch streets. The first artwork that has been placed is made by Giz & Ghost: you can find it next to the highway A4. Several artists of the collective will also work on pieces in several McDonalds stores in the Netherlands. The visitors of the stores can see live how the artists work on their special pieces.