MTV Brasil launched a limited series of colorful dildos made from plastic removed from the ocean. The plastic dildos are part of the campaign and contain the message: “Don’t fuck with the ocean. Do it with yourself”.
The campaign is created by advertising, marketing and branding company Africa that waned to claim the audience attention for the huge quantity of plastic waste throw and found in the oceans. Every year, 8 million tons of plastic reaches the oceans, and this number is responsible for at least 60% of the waste found in the oceans.
This environmental problem is very trendy at the moment, but despite this knowledge, not many people are aware of the problem. To change this, the campaign uses the plastic dildos to reach MTV’s young audience in a different way.