New Balance and KMRC: Fury Miles

By March 20, 2017 No Comments

Winter is a dead season for runners. Runners think it’s too cold and switch to the gym or stop running at all. New Balance and KMRC found a way to promote outdoor running in winter even when the weather is bad: fury miles. An app connected the number of miles people run, the weather and the location. This way, participants were encouraged to run in bad weather conditions.

Alexis Verschueren

Making brand experiences that stick!