How to get people to read? On the internet, the answer to this question is often: clickbait, the extremely annoying way to trick people into visiting a specific website using weird titles. These posts often link to websites that don’t include any interesting content and people feel deceived. The Wild Detectives Bookstore wanted to do this in a different way: why not use this same method to get people to read classic books?
The company used clickbait-like titles, like “British guy dies after selfie gone wrong” that are actually plots from classic books (in this case, The Picture of Dorian Gray). The posts link to blogposts that include the entire book.