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Optic Square: Light Adaptive Poster

Ad Agency BBDO Bangkok has come up with an effective and clever way to promote Optic Square’s line of light adaptive lenses. The agency created a series of posters that could adapt and respond to sunlight. When exposed, the seemingly normal eyeglasses on the posters would automatically turn into sunglasses—demonstrating the benefit of the lenses. Check out the simple idea in the video below:

Alexis Verschueren

Making brand experiences that stick!

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