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Rocco’s Little Chicago Pizzeria: “We Reserve The Right To Refuse Service to Arizona Legislators.”

By February 27, 2014 No Comments

Apple, American Airlines and Marriott were a few of the big brands that were asking Arizona Governor Jan Brewer to veto the controversial piece of anti-homosexual legislation. But small fries were making their voices heard on the subject, too. Rocco’s Little Chicago Pizzeria in Tuscon, Arizona, for example. The pizzeria posted a sign that stated: “We Reserve The Right to Refuse Service to Arizona Legislators.” It then posted a pic of the sign on its Facebook page on February 20. Since then, the lion’s share of the reaction to the Facebook post has been positive, receiving 25,000 likes! May be it helped in the decision Brewer made last night???

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Alexis Verschueren

Making brand experiences that stick!

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