Outdoor

Samsung makes an ad come to life

By March 26, 2017 No Comments

It’s time for another interactive billboard! The ad for the the campaign by Samsung for the Gear S3 Smartwatch looks like a normal ad in a bus shelter. Just like the Samsung Gear S3 looks like a regular watch. But then something surprising happens. The model in the ad starts moving, which is kind of cool but not that amazing, since moving billboards aren’t new. Then the model starts talking to people! He askes questions and let people make pictures of him. Eventually he even askes a man if he wants to replace him in the ad, which actually happens. Cool!

 

Alexis Verschueren

Making brand experiences that stick!