InspirationStreet Art

Essent: De Nachtwas

By March 10, 2017 No Comments

The Dutch energy provider Essent introduces the same energy price for both day and night. A lot of people still do their laundry at night because they think it saves money. This stunt by Essent shows that the “nightwash” (Nachtwas) is something that belongs to the past, it belongs in a museum. The brand collaborated with graffiti artists to recreate the famous painting De Nachtwacht, but instead of paint they used laundry.

 

Alexis Verschueren

Making brand experiences that stick!