Coke Zero challenged unsuspecting train passengers to unlock the 007 in them for their chance to win exclusive tickets for the new James Bond movie…
Alexis VerschuerenOctober 21, 2012
Red Bull Stratos, a mission to the edge of space, transcends human limits that have existed for 50 years. Supported by a team of experts…
Alexis VerschuerenOctober 15, 2012
The idea is simple; Launch a QR code, one of the most innovative technologies of the XXI century, made by Portuguese cobblestones, one of the…
Alexis VerschuerenOctober 7, 2012
MINI introduced the MINI COFFEE BAR in the Netherlands. JWT was responsible for the concept and execution. They organised a unique testdrive to reach the…
Alexis VerschuerenOctober 7, 2012
Catroulette is an initiative supported by GAIA, an animal welfare foundation in Belgium. The website is inspired by the popular phenomenon “Chatroulette”. There you get…
Alexis VerschuerenSeptember 26, 2012
In ladies' shower rooms across spas, clubs and gyms LUX sampled bottles of Lux Magic Spell. The walls and floors of all these shower rooms…
Alexis VerschuerenSeptember 8, 2012
People where fooled by LG2 for the Quebec City Magic Festival. They put some screens on the street to see yourself live. Except that two…
Alexis VerschuerenAugust 31, 2012
That plastic bags can be a very useful guerrilla medium we already knew but what about coffee cups? Here's an example of a guerrilla coffee…
Alexis VerschuerenAugust 29, 2012
A new hilarious commercial from Old Spice that will go viral! Try hitting your keyboard afterwards and make Terry move!
Alexis VerschuerenAugust 29, 2012
