Guerrilla StuntsStreet Guerrilla

Guerrilla I Magic Shower Rooms

By September 8, 2012 No Comments

In ladies’ shower rooms across spas, clubs and gyms LUX sampled bottles of Lux Magic Spell. The walls and floors of all these shower rooms were covered with stickers made using special hydrochromic ink. Upon contact with water, the white ink disappeared to magically reveal beautiful trails of orchids.

Alexis Verschueren

Making brand experiences that stick!

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