Gröna Lund opens soon a new, very scary, attraction. To promote this they did this scary street prank in Stockholm. People could get a preview…
Alexis VerschuerenNovember 4, 2014
Sports brand Reebok is challenging die-hard fans to prove their “bond to fitness” by asking them to tattoo the new Reebok logo on their bodies. The…
Alexis VerschuerenAugust 18, 2014
To raise awareness about the cases of melanoma, which has doubled the last 14 years, the Swedish Cancer Society created a campaign, "The world’s first…
Alexis VerschuerenAugust 14, 2014
During this year’s Pride parade in Stockholm, 7-eleven wanted to show they’re open to everybody - literally. Thus, they transformed one of their stores into…
Alexis VerschuerenAugust 13, 2014
Who would have thought Instagram could be the new playground for marketing innovation rather than a haven for shameless selfie self-promotion? But innovate is exactly…
Alexis VerschuerenJuly 7, 2014
An Oculus Rift experiment from Swedish fiber broadband provider Ume.net allows users to experience one of the internet’s most frustrating aspects: lag. The “Living with…
Alexis VerschuerenMay 1, 2014
Though Feels like winter is coming to Sweden, so they provided emergency boxes against White Walkers prior to the release of Game of Thrones season…
Alexis VerschuerenMarch 26, 2014
On 18 December 2013, it was cold, dark and dreary in Uppsala, Sweden. With 185 days to go before mid-summer day comes around, Coca-Cola decided…
Alexis VerschuerenJanuary 24, 2014
