Guerrilla Stunts

The Camp Gyno

By August 21, 2013 No Comments

A new advertisement making the rounds on the internet promotes a product making sure “your daughter is prepared for her first period.” The Period Starter Kit comes with tampons, pads and candy. But, while the ad is quickly making its viral rounds, it’s not what’s in the box that’s garnering attention. It’s the wording in the ad: “To these campers I was their Joan of Arc,” the tween girl in the ad proclaims. “It’s like I’m Joan and their vag is the arc.” Some are critical of the frankness and candor in which the advertisement discusses a female’s first period. But most, on YouTube anyway, are supportive of the wording. What do you think?

Alexis Verschueren

Making brand experiences that stick!

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