Guerrilla Stunts

Wreck-It Ralph Street

By January 15, 2013 No Comments

To promote the movie “Wreck-It Ralph”, a street in the London quarter of Brick Lane was completely transformed into a set out of the movie. The idea was to integrate different film-items to recall the story of Wreck-It Ralph, which is centered around video games. Through a website people were allowed to walk in the special decorated street, finding the eight transformed objects.

Alexis Verschueren

Making brand experiences that stick!

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