The red color in the Colombian flag historically stands for “the blood in which we are willing to drown our enemies, before our surrender”. But today, Colombia is at peace with the enemies. That’s why McCann Colombia decided that the red colour needed a new meaning: to donate blood instead of spilling it.
The country’s tallest building normally shows the Colombian flag. The red color was removed, and replaced with a count of the amount of blood that was donated to the red cross in hospitals so it can save lives.
