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Social Experiment

PR StuntSocial ExperimentTechnology

Pedigree – AI Dogfishing

Dog food and care brand Pedigree used AI to transform shelter dogs into people with corresponding dating profiles. These profiles can be found on popular…
Alexis VerschuerenJune 28, 2023
ExperientialPR StuntSocial Experiment

Dove – Turn Your Back

Introduction: Dove wants everyone to reject the new Bold Glamour filter and join their #NoDigitalDistortion movement. The campaign, developed by Ogilvy and DAVID, starts with…
Alexis VerschuerenJune 27, 2023
ExperientialPR StuntSocial ExperimentTechnology

Stella Artois – The Artois Probability

Did you know that Stella Artois has the oldest logo in the world? It all started in Leuven, Belgium, back in 1366 with the Den…
Alexis VerschuerenJune 27, 2023
ActivationAmbientExperientialGuerrilla StuntsPR StuntSocial Experiment

Heineken – The closer

In today's fast-paced, tech-driven world, it's easy to get caught up in the hustle and bustle of everyday life. We often find ourselves glued to…
Alexis VerschuerenJune 20, 2023
ExperientialGreen GuerrillaNew Media GuerrillaPR StuntSocial Experiment

Honest Eggs Co.’s – FitChix: The Revolutionary Egg that Exposes the Truth Behind ‘Free Range’

In Australia, 'free range' eggs dominate the market, accounting for 47% of total retail sales. Consumers often opt for these eggs, believing they are making…
Alexis VerschuerenJune 20, 2023
ExperientialSocial Experiment

Coors – Big Game Commercial Of Your Dreams

Coors Light and Coors Seltzer have decided not to drop $5.5 million on expensive TV spots to create a Big Game ad. Coors Light and…
Alexis VerschuerenFebruary 5, 2021
AmbientExperientialSocial ExperimentTechnology

Rockin Protein – Jumping Jack Vending Machine

Rockin Protein introduced the first Vending Machine where you don't pay with cash but with jumping jacks. A perfect example of corona proof experiential sampling.…
Alexis VerschuerenJanuary 27, 2021
ExperientialPR StuntSocial Experiment

Renault – 100% electric vehicles town

Renault has helped create the first 100% electric town by giving every household in the town of Appy in the Ariege region of France a…
Alexis VerschuerenOctober 6, 2020
ExperientialSocial Experiment

Volvo – Focus Lines

This open source solution, conceived by Volvo Cars BeLux and FamousGrey, is a visual stimulus, in the form of brightly colored road markings, that breaks…
Alexis VerschuerenSeptember 8, 2020
ExperientialSocial Experiment

Volvo – Volvo Lifesaver

Volvo’s aim is that no one should be killed or seriously injured in a new Volvo. But why would Volvo stop there, if Volvo can…
Alexis VerschuerenJune 9, 2020
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