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Guerrilla I Make the politicians work

By September 6, 2012 No Comments

Quality of roads is the eternal problem of Yekaterinburg – the fourth largest city of Russia. The local site URA.RU, which writes about life in the city, decided to remind politicians that it is their duty to repair the roads. In the night, on three potholes in city center, faces of the governor, the mayor and the vice-mayor were drew. The news about caricatures became a sensation. With this intense PR the politicians were no longer able to sit idle. The holes were fixed. The news about the action was released in more than 300 media venues, the website traffic on doubled.

Alexis Verschueren

Making brand experiences that stick!

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