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ActivationAmbientExperientialGreen GuerrillaGuerrilla StuntsOutdoorPR StuntRaul&RigelStreet Guerrilla

Subway – The Royal Submarine

King’s Day in the Netherlands is a celebration of the royal family and all things orange, as per the Oranje-Nassau family name. In 2023, this…
Alexis VerschuerenJune 7, 2023
AmbientExperientialGreen GuerrillaPR Stunt

Lay’s – Crispy Puffer Jacket

Lay's made jackets from recycled chip bag foil. These stem from the two dropping flavors of the Iconic Restaurant Flavors campaign. The idea to make…
Alexis VerschuerenDecember 7, 2022
ActivationAmbientExperientialGreen GuerrillaGuerrilla StuntsNew Media GuerrillaOutdoorPR Stunt

Playstation – HORIZON FORBIDDEN WEST

At the end of February 2022, the new much-promised Horizon game from producer Guerrilla Games would be released. After a successful first version of the…
Alexis VerschuerenSeptember 9, 2022
ActivationAmbientExperientialInspirationNew Media GuerrillaOutdoorPR StuntStreet GuerrillaTechnology

Absolut – The Absolut Tomorrowland Chance Floor

Absolut Vodka has for years a collaboration with Tomorrowland 2022. To reinforce this collaboration and to give their target group the opportunity to go to…
Alexis VerschuerenSeptember 9, 2022
ActivationAmbientExperiential

Koninklijke Gazelle – DRS Zone

Nearly 40,000 race fans came to the F1 circuit in Zandvoort by bicycle. Koninklijke Gazelle transformed the bicycle ecoduct on the Former Trambaan between Bentveld…
Alexis VerschuerenSeptember 9, 2022
ActivationAmbientExperiential

Gorillas – Spot the Bikers

For the Italian launch of European grocery delivery service Gorillas employed guerrilla tactics to raise brand awareness by turning the brands most coveted assets -…
Alexis VerschuerenNovember 22, 2021
AmbientExperientialGuerrilla Stunts

DS Automobiles – Drive like a President

DS Automobiles is a French premium automotive brand. DS is well known to provide cars for French Presidents: Charles de Gaulle, Georges Pompidou, François Hollande.…
Alexis VerschuerenNovember 22, 2021
AmbientExperientialGuerrilla Stunts

Medalla Light – Sounds from home

The campaign, created by DDB Latina Puerto Rico, gave Puerto Ricans an unexpected piece of home. The sound of the coqui, a small frog native…
Alexis VerschuerenNovember 22, 2021
ActivationAmbientExperientialPR Stunt

The Falcon and the Winter Soldier: the shield has landed

For the introduction of the new miniseries The Falcon and the Winter Soldier by Disney+, a huge Captain America shield landed in several cities in…
Alexis VerschuerenApril 19, 2021
ActivationAmbientExperiential

Rémy Martin – Sweet Art United States

Lunar New Year is the most popular holiday in Asia - it is also a major event in the United States as it is celebrated…
Alexis VerschuerenMarch 5, 2021
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