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New Media Guerrilla

ActivationAmbientExperientialGreen GuerrillaInspirationNew Media GuerrillaOutdoorPR Stunt

Smells Like McDonald’s!

In a new campaign, McDonald's uses billboards without images and logo's, but only with the smell of French fries... Smell and touch are people's most…
Alexis VerschuerenApril 10, 2024
ExperientialNew Media GuerrillaPR StuntTechnology

Michelob ULTRA – Dreamcaster

The NBA is a phenomenal source of joy for billions of people across the globe. However, the sad reality is that not everyone has equal…
Alexis VerschuerenJune 27, 2023
ExperientialNew Media GuerrillaOnlinePR StuntTechnology

EA Sports/Apple – FIFA 23 X Ted Lasso

FIFA 23 by EA Sports is the most popular and best selling sports video game in the world, featuring over 700 REAL clubs from around…
Alexis VerschuerenJune 23, 2023
ExperientialGreen GuerrillaNew Media GuerrillaPR StuntSocial Experiment

Honest Eggs Co.’s – FitChix: The Revolutionary Egg that Exposes the Truth Behind ‘Free Range’

In Australia, 'free range' eggs dominate the market, accounting for 47% of total retail sales. Consumers often opt for these eggs, believing they are making…
Alexis VerschuerenJune 20, 2023
ActivationAmbientExperientialGreen GuerrillaGuerrilla StuntsNew Media GuerrillaOutdoorPR Stunt

Playstation – HORIZON FORBIDDEN WEST

At the end of February 2022, the new much-promised Horizon game from producer Guerrilla Games would be released. After a successful first version of the…
Alexis VerschuerenSeptember 9, 2022
ActivationAmbientExperientialInspirationNew Media GuerrillaOutdoorPR StuntStreet GuerrillaTechnology

Absolut – The Absolut Tomorrowland Chance Floor

Absolut Vodka has for years a collaboration with Tomorrowland 2022. To reinforce this collaboration and to give their target group the opportunity to go to…
Alexis VerschuerenSeptember 9, 2022
ExperientialNew Media GuerrillaTechnology

The UAE Government Media Office – Martian Ink

Flying in to Dubai on 9 February 2021 was a little like arriving on Mars. On that day, the Emirates Mars Mission’s Hope Probe entered…
Alexis VerschuerenFebruary 12, 2021
ExperientialNew Media GuerrillaRaul&Rigel

Modelo – Unlock the Modelo Mural

Groove Jones (ad agency in Dallas) created for Modelo with their interactive Murals a socially relevant and interactive activation that transcends traditional marketing tactics. By…
Alexis VerschuerenFebruary 5, 2021
ActivationExperientialNew Media Guerrilla

Burger King – The Traffic Jam Whopper

The Traffic Jam Whopper. Burger King used real-time data to detect the potential buyers in a traffic jam in order to offer them a Whopper…
Alexis VerschuerenSeptember 28, 2020
ExperientialNew Media Guerrilla

Mediamarkt – Ad without a break

Instead of a traditional commercial break, viewers see a video ad that allows them to keep watching their favorite show while the promotion or product…
Alexis VerschuerenSeptember 12, 2020
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