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Heinz: The Pickle Switch

Fitzroy | Part of United Playgrounds produced a fun brand experience for Heinz in Rotterdam, The Netherlands: the world’s first vending machine where you can…
Alexis VerschuerenAugust 19, 2024
ActivationExperientialGreen GuerrillaGuerrilla AddGuerrilla StuntsOutdoorPR StuntRaul&Rigel

World’s largest Sustainable Billboard

"World's Largest Sustainable Billboard" created in the French Alps to combat microplastics! In an innovative blend of art, environmental awareness, and cartography, a Dutch newcomer…
Alexis VerschuerenApril 12, 2024
ActivationAmbientExperientialGreen GuerrillaInspirationNew Media GuerrillaOutdoorPR Stunt

Smells Like McDonald’s!

In a new campaign, McDonald's uses billboards without images and logo's, but only with the smell of French fries... Smell and touch are people's most…
Alexis VerschuerenApril 10, 2024
ActivationGuerrilla StuntsOutdoorPR StuntStreet Guerrilla

Basic-Fit – Make fitness a basic

Fitness on the Go: Basic-Fit's Tram Stop Challenge Revolutionizes Exercise in Rotterdam Imagine turning your daily tram wait into a fitness opportunity! Basic-Fit, always at…
Alexis VerschuerenNovember 29, 2023
ActivationGuerrilla StuntsOutdoorPR Stunt

Samsung – Sleep Rave

During Amsterdam Dance Event, Amsterdam is a city of non-stop parties. This year Samsung orchestrated a one-of-a-kind event: the first-ever Sleep Rave. It invited young…
Alexis VerschuerenOctober 30, 2023
ExperientialOutdoorPR StuntTechnology

Skinny – Phone It In

Skinny Mobile is always looking for ways to save money and pass those savings onto customers. Instead of paying celebrities to feature in its ads,…
Alexis VerschuerenJune 27, 2023
OutdoorPR Stunt

British Airways – A British Original

British Airways launched a groundbreaking multi-channel campaign called A British Original, which celebrates British Airways’ people, its customers, and the nation. The campaign explores the…
Alexis VerschuerenJune 21, 2023
AmbientExperientialGreen GuerrillaGuerrilla AddOutdoorPR Stunt

Dopper – Bigger Billboard Needed!

"You're gonna need a bigger billboard." On World’s Ocean Day 🌊 there is no time for parties. Time for action. Bottled water is a problem.…
Alexis VerschuerenJune 9, 2023
AmbientExperientialGreen GuerrillaGuerrilla AddGuerrilla StuntsOutdoorPR Stunt

Smyle – The Wash Away Billboard

Smyle, a seller of plastic-free tooth tablets (toothpaste), has teamed up with beach artist Tim Hoekstra for its latest campaign. Hoekstra wrote and drew an…
Alexis VerschuerenJune 7, 2023
ActivationAmbientExperientialGreen GuerrillaGuerrilla StuntsOutdoorPR StuntRaul&RigelStreet Guerrilla

Subway – The Royal Submarine

King’s Day in the Netherlands is a celebration of the royal family and all things orange, as per the Oranje-Nassau family name. In 2023, this…
Alexis VerschuerenJune 7, 2023
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