Shane Butcher, founder of the R.U. GAME? chain of stores in Florida, has decided to sell his entire life on eBay for $3.5m. The listing includes his house along with everything inside, three cars, three kayaks, his video game collection, and all three R.U. GAME? locations.
Shane will act as a consultant for six months to ease the transition of ownership, as well as make a year’s worth of lease payments in advance for all three locations.
Given that I seriously doubt that anybody will pay three and a half million dollars for somebody’s material possessions, this is a fantastic, low-budget PR effort, gaining the store and RUgamestore.com website target coverage and links in local, trade (video gaming) and national media.