A look behind the experiment of IKEA UK’s release of 100 house cats into its Wembley store in the UK. To celebrate the new IKEA catalogue IKEA have released a feline friendly Cat-alogue, which can be seen at http://ikeacat-alogue.co.uk/ Tags:catsGuerrillaGuerrilla Marketingguerrillablog.comHerding catsIkea