South-Africa is more than spotting The Big Five, it's also known for extreme outdoor sports. Farmer Driek (who has never left is farm and is…
Alexis VerschuerenSeptember 28, 2012
As part of the award winning campaign "Hot Wheels for Real," Hot Wheels completes their second world record with an activation held at this year's…
Alexis VerschuerenSeptember 6, 2012
The annular solar eclipse crossed Japanese archipelago for the first time in hundreds of years.This remarkable event was live broadcasted, using only solar energy, from…
Alexis VerschuerenSeptember 6, 2012
That plastic bags can be a very useful guerrilla medium we already knew but what about coffee cups? Here's an example of a guerrilla coffee…
Alexis VerschuerenAugust 29, 2012
An example of SMART guerrilla. To raise awareness of Parkinson's Disease for Shake it Up Australia Foundation, Ogilvy placed wedges underneath coffee tables in Sydney…
Alexis VerschuerenAugust 29, 2012
To create awareness for a Power Vibe Studio,TBWA East Africa created a "Before & After" demonstration showing the dramatic difference between healthy & fit and…
Alexis VerschuerenAugust 29, 2012
French artist Antonin Fourneau has tinkered his way to creating a unique piece of art that encourages public participation with an unusual medium. His Water…
Alexis VerschuerenAugust 15, 2012
Another example of guerrilla tactics used in traditional media: an impaled billboard. To differentiate True Blood from the various teen vampire shows they drove a…
Alexis VerschuerenAugust 15, 2012
In a saturated jeans market place, Levi’s needed to reclaim their iconic status by reconnecting with their audience and reigniting excitement for the brand. Solution:…
Alexis VerschuerenAugust 14, 2012
