Lunar New Year is the most popular holiday in Asia - it is also a major event in the United States as it is celebrated…
Alexis VerschuerenMarch 5, 2021
We all need a change of scenery right now. To help people conciliate their work-chill balance, American Beer brand Coors Light created the Out-of-Office Office,…
Alexis VerschuerenMarch 5, 2021
Flying in to Dubai on 9 February 2021 was a little like arriving on Mars. On that day, the Emirates Mars Mission’s Hope Probe entered…
Alexis VerschuerenFebruary 12, 2021
Coors Light and Coors Seltzer have decided not to drop $5.5 million on expensive TV spots to create a Big Game ad. Coors Light and…
Alexis VerschuerenFebruary 5, 2021
Groove Jones (ad agency in Dallas) created for Modelo with their interactive Murals a socially relevant and interactive activation that transcends traditional marketing tactics. By…
Alexis VerschuerenFebruary 5, 2021
The blind spot is the most common cause of fatal accidents among cyclists. To prevent this, Volvo invented the first blind spot sensor in 2003.…
Alexis VerschuerenFebruary 2, 2021
The zero-alcohol version of Brazil's best-selling premium beer Heineken 0.0 introduced the “Outdoor Bar”: an unprecedented bar-shaped billboard. The activation explored new moments of consumption…
Alexis VerschuerenJanuary 27, 2021
Domestic violence is often not recognizable at first sight. Out of fear and shame, many affected women cannot escape on their own and break. Often,…
Alexis VerschuerenJanuary 27, 2021
The safest place on a Finnish bus is now next to a fluffy stranger. Local Prisma hypermarkets owned by HOK-Elanto, the biggest retailer in Finland,…
Alexis VerschuerenJanuary 27, 2021
